Article: Trends in MOOC research performed using technology frameworks: a systematic literature review of (2010–2022) Journal: International Journal of Indian Culture and Business Management (IJICBM) 2025 Vol.35 No.1 pp.57 - 76 Abstract: The massive surge of research studies conducted on MOOCs is a testament to the significance that MOOCs hold within the higher education and upskilling sector. Among the various technological models employed to understand e-learning consumer behaviour, the <i>unified theory of acceptance and use of technology</i> (UTAUT) has successfully shaped the landscape of future research studies. Furthermore, researchers have adapted and extended UTAUT into its enhanced version, UTAUT2, to assess MOOC user behaviour more effectively across four key aspects: adoption, continuance, experience and engagement. This paper explores various aspects of MOOC research by addressing five crucial research questions. By conducting a comprehensive literature review and analysing data, we gain valuable insights into the most investigated themes, extensions of UTAUT-1&2, geographical distribution, research methodologies, and citation trends in MOOC research. These findings serve as a guide for future researchers, shedding light on research gaps, emerging trends, and pathways to advance knowledge in the field. Additionally, it draws attention to under-researched factors such as course quality, content quality, gamification, affiliation, course duration, and educator (instructor) quality, which have the potential to further enhance the effectiveness of the technology framework in explaining MOOC user behaviour. Inderscience Publishers - linking academia, business and industry through research

Title: Trends in MOOC research performed using technology frameworks: a systematic literature review of (2010–2022)

Authors: Bhoopendra Singh; Sonu Goyal

Addresses: International Management Institute (IMI), B-10, Qutab Institutional Area, Tara Crescent, New Delhi, 110016, India ' International Management Institute (IMI), B-10, Qutab Institutional Area, Tara Crescent, New Delhi, 110016, India

Abstract: The massive surge of research studies conducted on MOOCs is a testament to the significance that MOOCs hold within the higher education and upskilling sector. Among the various technological models employed to understand e-learning consumer behaviour, the unified theory of acceptance and use of technology (UTAUT) has successfully shaped the landscape of future research studies. Furthermore, researchers have adapted and extended UTAUT into its enhanced version, UTAUT2, to assess MOOC user behaviour more effectively across four key aspects: adoption, continuance, experience and engagement. This paper explores various aspects of MOOC research by addressing five crucial research questions. By conducting a comprehensive literature review and analysing data, we gain valuable insights into the most investigated themes, extensions of UTAUT-1&2, geographical distribution, research methodologies, and citation trends in MOOC research. These findings serve as a guide for future researchers, shedding light on research gaps, emerging trends, and pathways to advance knowledge in the field. Additionally, it draws attention to under-researched factors such as course quality, content quality, gamification, affiliation, course duration, and educator (instructor) quality, which have the potential to further enhance the effectiveness of the technology framework in explaining MOOC user behaviour.

Keywords: massive open online course; MOOC; UTAUT; UTAUT2; systematic literature review.

DOI: 10.1504/IJICBM.2025.146450

International Journal of Indian Culture and Business Management, 2025 Vol.35 No.1, pp.57 - 76

Received: 20 Jun 2023
Accepted: 26 Jun 2023
Published online: 30 May 2025 *

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Title: Trends in MOOC research performed using technology frameworks: a systematic literature review of (2010–2022)

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