Title: The tendency of young generation to entrepreneurship from the perspective of the stimulus-organism-response framework

Authors: Huynh Thi Kim Loan; Nguyen Ngoc Hien

Addresses: Faculty of Business Administration, Industrial University of Ho Chi Minh City, Ho Chi Minh City, 700000, Vietnam ' Faculty of Business Administration, Industrial University of Ho Chi Minh City, Ho Chi Minh City, 700000, Vietnam

Abstract: Although entrepreneurship is popular globally because of the values it brings, the younger generation still lacks confidence and is confused when handling complex issues in the startup process. This shows that a gap exists between the intentions and perceptions of the younger generation when choosing to start a business. Previous studies focused on examining the influencing factors and motivations for entrepreneurship; very few quantitative studies simultaneously examined the factors that promote and inhibit the development of entrepreneurship. To address the gap, this study extends the stimulation organism response framework and dual factor theory (DFT) to examine the factors that promote and inhibit entrepreneurial intention. Cross-sectional data from 399 young people interested in entrepreneurship is used to test the proposed model. The findings show that motivating factors positively influence and inhibiting factors negatively influence entrepreneurial intention. Meanwhile, the government's support policies do not have any relationship with the inhibitory factor.

Keywords: entrepreneurship; motivation; inhibiting; stimulation organism response framework; DFT; dual factor theory.

DOI: 10.1504/IJGSB.2024.145742

International Journal of Globalisation and Small Business, 2024 Vol.14 No.4, pp.384 - 407

Received: 25 Jul 2024
Accepted: 16 Feb 2025

Published online: 18 Apr 2025 *

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