Title: Intrinsic motivational factors and creative and innovative work behaviour of employees: the mediating effect of creative personality

Authors: Manohar Kapse; Pragya Sharma Jain; Anuradha Pathak; Jeanne Poulose; Vinod Sharma

Addresses: Jaipuria Institute of Management Indore, Indore, India ' Department of Management, Shri Vaishnav Institute of Management, Indore, India ' Indore Institute of Management and Research, Indore, Madhya Pradesh 453331, India ' School of Business and Management, CHRIST (Deemed to be University), Delhi NCR, India ' Symbiosis Centre for Management and Human Resource Development, Symbiosis International University, Pune, India

Abstract: The study investigates the relationship among intrinsic motivational factors, employee creative behaviour, employee innovative behaviour, and creative personality. This study analysed the mediating effect of creative personality between intrinsic motivational factor with creative and innovative behaviour of IT sector employee. Hypotheses were tested using structural equation modelling. The study found a positive relationship between intrinsic motivational behaviour and creative personality; creative personality and employee creative behaviour; creative personality and innovative behaviour; and intrinsic motivational factor and employee innovative behaviour. The study also found partial mediating effect of creative personality between intrinsic motivational factor and creative behaviour and also innovative behaviour. Findings contribute to new insights to the existing literature by examining the mediating effects of creative personality between intrinsic motivational behaviour, and creative and innovative behaviour of IT sector employees.

Keywords: creativity; intrinsic motivational factors; innovative work behaviour; creative behaviour; creative personality.

DOI: 10.1504/IJICBM.2025.145669

International Journal of Indian Culture and Business Management, 2025 Vol.34 No.4, pp.481 - 503

Received: 11 Apr 2023
Accepted: 16 Apr 2023
Published online: 14 Apr 2025 *

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