Title: Integrating consumer behaviour into the circular economy: a proposed multidimensional scale

Authors: Wail Alhakimi

Addresses: Department of Marketing, Faculty of Business Administration, University of Tabuk, Saudi Arabia

Abstract: This study proposes a multidimensional scale to incorporate consumer behaviour into the circular economy (CE). A complete framework that follows consumer interactions from need recognition to post-purchase stage is developed by combining insights from consumer behaviour, sustainability, and CE concepts. The data was collected from young consumers in the Middle East. First- and second-order models provide good overall fitness, and the model fit indices validate the validity and dependability of the suggested scale. Strong correlations between decision-making components are found through correlational analysis, particularly between the evaluation of alternatives, information gathering, and need recognition, as well as between recycling and appropriate disposal procedures. The findings shed light on the factors that influence sustainable decision-making within the CE framework as well as its challenges and complexities. This study advances theoretical knowledge and provides useful insights for encouraging environmentally friendly consumer behaviour.

Keywords: consumer behaviour; circular economy; purchasing stages; sustainability; Middle East.

DOI: 10.1504/IJEWE.2025.145500

International Journal of Environment, Workplace and Employment, 2025 Vol.9 No.1, pp.72 - 89

Received: 02 Jan 2025
Accepted: 16 Feb 2025
Published online: 01 Apr 2025 *

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