Title: Study of internal strategic management analysis on organisation growth toward choosing effective cooperative strategy

Authors: Ayman Al Armoti; Wided Dafri; Taghreed Hassan

Addresses: Liwa College, Abu Dhabi, UAE ' American University in the Emirates, UAE ' Al Khwarizmi International College, Philippines

Abstract: This research paper studies the impacts of internal strategic management analysis on organisation growth toward choosing effective cooperative strategy. In addition, this research paper seeks to analyse how Apple Company is adopting their strategic management and analyse internal industry by using SWOT analysis and Porter's five force analysis tools for the purpose to understand the factors that affect the company's decisions. Also, this research paper illustrates that strategic management has a significant impact on every aspect of the organisation including choosing suitable cooperative strategy toward the growth, and development. Moreover, this paper will focus on Apple's strategic formulation and the process of implementing its strategies. Data analysis was used to test the hypothesis, in the end with some recommendations for Apple.

Keywords: internal analysis; strategic management; development; organisation growth.

DOI: 10.1504/IJSEM.2025.145063

International Journal of Services, Economics and Management, 2025 Vol.16 No.2, pp.189 - 215

Received: 14 Dec 2022
Accepted: 14 Sep 2023
Published online: 18 Mar 2025 *

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