Title: An empirical investigation of accessibility and ambiance of the retail store on retail shoppers' satisfaction in the state of Gujarat

Authors: Parag Shukla; Parimal Hariom Vyas; Madhusudan N. Pandya

Addresses: Department of Commerce and Business Management, Faculty of Commerce, The Maharaja Sayajirao University of Baroda, Lomanya Tilak Road, Sayajigunj, 390002Vadodara (Gujarat), India ' Department of Commerce and Business Management, Faculty of Commerce, The Maharaja Sayajirao University of Baroda, Lomanya Tilak Road, Sayajigunj, 390002Vadodara (Gujarat), India ' Department of Commerce and Business Management, Faculty of Commerce, The Maharaja Sayajirao University of Baroda, Lomanya Tilak Road, Sayajigunj, 390002Vadodara (Gujarat), India

Abstract: The growth of retail sector can be attributed to colossal shopper base, rising income and financial thriving, and world class products (Technopak Report on Emerging Trends in Indian Retail and Consumer, 2011). The revenue generated from organised/modern retail was USD 15.5 billion in 2009 and is expected to continue growing at an impressive rate to a projected USD 94.8 billion by 2019 (Retail Report Crisil Research Estimates, 2014; KPMG Retail Report, 2014). Shopper experience is a higher priority than any other, as retailers are endeavouring to separate themselves in a difficult and swarmed market. There are retailers who began on the web and are moving to physical stores and others are consolidating 'physical and digital'. The purpose of this empirical examination is to study the impact of accessibility and ambiance as critical aspects of store attributes that affect general satisfaction of shoppers.

Keywords: accessibility; ambiance; retail shoppers; shoppers' satisfaction.

DOI: 10.1504/IJBG.2025.144856

International Journal of Business and Globalisation, 2025 Vol.39 No.3/4, pp.479 - 508

Accepted: 03 Jul 2021
Published online: 06 Mar 2025 *

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