Title: Analysing e-government service adoption in Bangladesh: a study on the Surokkha Vaccination Program
Authors: Koushik Prashad Pathak; Kazi Md. Jamshed; Shusama Arjumond; Khadija Akter; Kaniz Fatema
Addresses: Department of Marketing, University of Dhaka, Bangladesh ' Department of International Business, University of Dhaka, Bangladesh ' CRG Project, University of Dhaka, Bangladesh ' CRG Project, University of Dhaka, Bangladesh ' CRG Project, University of Dhaka, Bangladesh
Abstract: The Government of Bangladesh has been undergoing a massive transformation in providing e-government services to its citizens and businesses since 2009. Although e-government services do hold promising merits, the adoption of e-government services is not that significant in Bangladesh. This study aims to identify the factors which drive end-users to adopt e-government services. In this study, the Surokkha vaccine service has been taken as a sample e-government service. Drawing on the extended UMEGA model, this study uses the structured equation modelling (SEM) approach through PLS-SEM to explore the behavioural intention of the end users. The findings revealed that effort expectancy, facilitation conditions, and perceived service quality have a significant influence on behavioural intention to use. Also, there are no such differences between male and female groups while adopting e-government services except for effort expectancy and facilitation condition variables. Several practical implications have been recommended to policymakers for making more user-driven e-government services.
Keywords: Bangladesh; e-government services; Surokkha; UMEGA model; PLS-SEM approach.
Electronic Government, an International Journal, 2025 Vol.21 No.2, pp.115 - 136
Received: 18 Apr 2023
Accepted: 12 Mar 2024
Published online: 28 Feb 2025 *