Title: Effect of e-wallets' prior application on consumer satisfaction

Authors: Naveen Luthara; Manish Solanki; Vivek Karmokar; Vishal D. Chavan; Rafique Khan; Maulin Shah

Addresses: Karnavati University, Adalaj-Uvarsad Road, Uvarsad, Gandhinagar, Gujarat, India ' Karnavati University, Adalaj-Uvarsad Road, Uvarsad, Gandhinagar, Gujarat, India ' Karnavati University, Adalaj-Uvarsad Road, Uvarsad, Gandhinagar, Gujarat, India ' Department of MBA, Sanjivani College of Engineering, Savitribai Phule Pune University, Maharashtra, India ' Karnavati University, Adalaj-Uvarsad Road, Uvarsad, Gandhinagar, Gujarat, India ' New LJ Commerce College, LJ University, Ahmedabad, Gujarat, India

Abstract: Online transactions increased considerably after the demonstration. This creative challenge is growing exponentially in relation to the strength of the deliverables from providers of e-wallet services. The purpose of this study was to determine whether current e-wallet users were happy with the platform's numerous features. This cross-sectional study was conducted in an effort to investigate the effects of several performance factors that are important to e-wallets, such as transaction speed, authentication, encryption, soft wale performance, and main details. Usable sample of 451 were collected from the respondents who were using e-wallets for the transaction purpose. The two factors that had the greatest impact on user satisfaction with electronic wallets were authentication and encryption mechanism. This study used multiple regression analysis to assess the impact of all contributing factors.

Keywords: online user; e-wallets; satisfaction encryption mechanism; authentications; performance.

DOI: 10.1504/IJICBM.2025.144471

International Journal of Indian Culture and Business Management, 2025 Vol.34 No.2, pp.170 - 183

Received: 08 Feb 2023
Accepted: 10 Jul 2023
Published online: 14 Feb 2025 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article