Title: Global financial services and its related technology usage

Authors: Alan D. Smith; Stanko Racic

Addresses: Department of Marketing, Robert Morris University, Moon Township (Pittsburgh), PA 15108, USA ' Department of Finance, Robert Morris University, Moon Township (Pittsburgh), PA 15108, USA

Abstract: A major global study was undertaken that included 20 markets and over 22,000 online interviews. The survey results were initially reported in percentages, which were used as a basis for analysis. The basic finding was that on average 1 in 3 digitally active consumers use two or more FinTech services. That is significant enough to suggest that such technology has reached early mass adoption. A common assumption is that FinTech firms struggle to translate innovation and great customer experience into meaningful numbers. The initial findings reflect considerable consumer appetite for new and innovative financial service products that take advantage of new consumer technologies, such as mobile and cloud.

Keywords: developing economies; emerging financial markets; EY FinTech adoption index; 2017; financial inclusion; financial technology and usage; FinTech; technology adoption.

DOI: 10.1504/IJSOM.2025.144183

International Journal of Services and Operations Management, 2025 Vol.50 No.1, pp.1 - 22

Received: 23 Sep 2022
Accepted: 16 Oct 2022
Published online: 31 Jan 2025 *

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