Title: Re-visit intention in branded hotel industry through ideal self-congruency and brand experience

Authors: Shradha Vernekar; Navneet Gera; Anjali Garg

Addresses: Department of Management Studies, Bharati Vidyapeeth Deemed University, Pune, 411030, India ' Department of Management Studies, Jagannath International Management School, Kalkaji, New Delhi, 110019, India ' School of Management & Commerce, K.R. Mangalam University, Sohna, 122103, India

Abstract: The hotel industry has grown in India due to the changing lifestyle and spending habits of Indian consumers. This paper aims at developing a framework that explores the antecedents of revisit intention for branded hotels and the factors which contributes to hotel brand experience. The study is descriptive and causal in nature, with data collected via a self-administered questionnaire and a convenient sampling procedure. Measurement model and structural model testing have been done using partial least square structural equation modelling (PLS-SEM). Exploratory factor analysis and confirmatory factor analysis models are used to test the determinants. The main conclusion from this study is that the most important way to encourage repeat guests is to provide them with an exceptional hotel brand experience and ideal self-congruence.

Keywords: hotel industry; ideal self-congruency; brand experience; hotel location; hotel staff; revisit intention.

DOI: 10.1504/IJTP.2025.144171

International Journal of Tourism Policy, 2025 Vol.15 No.1, pp.33 - 49

Received: 29 Jan 2024
Accepted: 03 Jun 2024
Published online: 30 Jan 2025 *

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