Title: Model simulators as an analytical basis for strategic decision-making by pharmaceutical companies

Authors: Zoia Sokolovska; Oksana Klepikova

Addresses: Department of Economic Cybernetics and Information Technology, Odessa Polytechnic National University, Shevchenkо ave., 1, Odesa, 65044, Ukraine ' Department of Economic Cybernetics and Information Technology, Odessa Polytechnic National University, Shevchenkо ave., 1, Odesa, 65044, Ukraine

Abstract: The article is focused on the applied aspects of using simulation models in the decision-making process by pharmaceutical industry. The key points are in managing pharmaceutical enterprises in the uncertainty and in estimating risks in military conditions. The research was conducted using the statistics of pharmaceutical companies in Ukraine. The proposed simulation models and experiments are aimed at managing a productive process and developing a financial strategy by determining and studying the most significant factors influencing the decision-making management process. The presented simulation model was developed in the AnyLogic software on a computer simulations hybrid paradigm based on the system dynamics method and agent approach.

Keywords: pharmaceutical company; decision-making process; simulation model; simulation experiment; financial and investment strategy; product portfolio.

DOI: 10.1504/IJKMS.2024.144156

International Journal of Knowledge Management Studies, 2024 Vol.15 No.4, pp.515 - 542

Received: 24 Apr 2024
Accepted: 11 Dec 2024
Published online: 29 Jan 2025 *

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