Title: Analysing the role of public relations in corporate social responsibility

Authors: Zainab Sahiba; Sheikh Arafat Hassan

Addresses: Aligarh Muslim University, Aligarh, Uttar Pradesh 202001, India ' Jamia Milia Islamia, Jamia Nagar, Okhla, New Delhi, 110025, India

Abstract: Corporate social responsibility works to address a range of social issues impacting the communities where the company operates in an effort to better the standard of living there. The evaluation of public relations' contribution to corporate social responsibility is the main objective of this study. To achieve its goals, the research in this study uses quantitative research techniques. The study's target audience consists of public relations specialists. Convenience sampling methods were used to calculate the sample size. As methods for analysing data, SEM, correlation, and regression analysis will all be used. The results support the premise that conservatives and media relations have negative substantial effects on corporate social responsibility whereas communication, issue management, and the ideal role of public relations officers have positive and noteworthy effects.

Keywords: corporate social responsibility; CSR; leadership; public relations; sustainability.

DOI: 10.1504/IJPM.2025.144002

International Journal of Procurement Management, 2025 Vol.22 No.2, pp.218 - 237

Received: 15 Sep 2023
Accepted: 28 Nov 2023
Published online: 20 Jan 2025 *

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