Title: Perceived behavioural control and entrepreneurial intention: the mediating role of effectuation

Authors: Atthaphon Mumi

Addresses: Mahasarakham Business School, Mahasarakham University, Maha Sarakham, Thailand

Abstract: The focus of entrepreneurship study has been on entrepreneurial intention since it determines entrepreneurial activities as well as the number of new ventures. Although the concept of entrepreneurial intention has been extensively investigated, the literature lacks the potential links from other theoretical perspectives or explanations that may be crucial to entrepreneurial intention. Drawing from the combined logic of theory of planned behaviour and effectuation theory, this study proposed and investigated that perceived behavioural control is positively associated with entrepreneurial intention through effectuation dimensions. The results from 175 potential entrepreneurs in Thailand reveal that perceived behavioural control of TPB positively affects entrepreneurial intention. Also, the effectual dimensions - experimentation and pre-commitment - were found to mediate this relationship. This study advances the theory of planned behaviour (TPB) and effectuation, arguing that TPB's control logic is the significant determinant of entrepreneurial intention and that it performs through the effectual dimensions of experimentation and pre-commitment.

Keywords: perceived behavioural control; entrepreneurial intention; effectuation; theory of planned behaviour; TPB; experimentation; affordable loss; flexibility; pre-commitment.

DOI: 10.1504/IJBPM.2025.143642

International Journal of Business Performance Management, 2025 Vol.26 No.1, pp.28 - 45

Received: 14 Jul 2022
Accepted: 26 Jun 2023
Published online: 03 Jan 2025 *