Article: Collective linkage for rural community welfare: a collaborative effort by Amul Dairy and Tribhuvandas Foundation Journal: World Review of Entrepreneurship, Management and Sustainable Development (WREMSD) 2025 Vol.21 No.1 pp.1 - 19 Abstract: Inter-organisational arrangements can benefit stakeholders and the community at large. Collaborations exhibit potential in community healthcare services as they address native problems efficiently and are less reliant on public infrastructure. The paper attempts to throw light upon the successful linkage of a farmer cooperative (Amul Dairy) with an NGO (Tribhuvandas Foundation (TF)), an integrated, symbiotic developmental approach with a keen focus on community-based primary healthcare. The study adopts a holistic design with an inductive, longitudinal case approach and follows an exploratory research methodology. Amul Dairy provides sustainable livelihood opportunities to dairy farmers to acquire financial stability and multi-dimensional growth thereby empowering them to contribute to their communities at large, while TF contributes to community healthcare and social welfare through myriad initiatives. These joint efforts have paved the way to address member well-being in cooperative set-ups, apart from providing wider social community welfare benefits through a unique collaborative model. Inderscience Publishers - linking academia, business and industry through research

Title: Collective linkage for rural community welfare: a collaborative effort by Amul Dairy and Tribhuvandas Foundation

Authors: Darshana R. Dave; Srinivas Sajja

Addresses: MBA Programme, Sardar Patel University, Vallabh Vidyanagar, Gujarat, India ' National Cooperative Dairy Federation of India Ltd., Anand, Gujarat, India; MBA Programme, Sardar Patel University, Vallabh Vidyanagar, Gujarat, India

Abstract: Inter-organisational arrangements can benefit stakeholders and the community at large. Collaborations exhibit potential in community healthcare services as they address native problems efficiently and are less reliant on public infrastructure. The paper attempts to throw light upon the successful linkage of a farmer cooperative (Amul Dairy) with an NGO (Tribhuvandas Foundation (TF)), an integrated, symbiotic developmental approach with a keen focus on community-based primary healthcare. The study adopts a holistic design with an inductive, longitudinal case approach and follows an exploratory research methodology. Amul Dairy provides sustainable livelihood opportunities to dairy farmers to acquire financial stability and multi-dimensional growth thereby empowering them to contribute to their communities at large, while TF contributes to community healthcare and social welfare through myriad initiatives. These joint efforts have paved the way to address member well-being in cooperative set-ups, apart from providing wider social community welfare benefits through a unique collaborative model.

Keywords: dairy cooperatives; India; NGO; community welfare; community-based primary healthcare programmes; village health workers; child care; nutrition; social community; clinical services; COVID-19.

DOI: 10.1504/WREMSD.2025.143636

World Review of Entrepreneurship, Management and Sustainable Development, 2025 Vol.21 No.1, pp.1 - 19

Received: 20 Jan 2022
Received in revised form: 30 Aug 2022
Accepted: 04 Sep 2022
Published online: 03 Jan 2025 *

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Title: Collective linkage for rural community welfare: a collaborative effort by Amul Dairy and Tribhuvandas Foundation

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