Title: Enriching the knowledge of the corporates: an analysis of ethical practices on sustainable performance with moderation of corporate reputation

Authors: Ying Liu

Addresses: School of Marxism, Mianyang Normal University, Mianyang, Sichuan, 621000, China; Guangming School of Journalism and Communication, China University of Political Science and Law, Beijing, 100088, China

Abstract: This study attempts to uncover the relationship between ethical practices compliance and corporate sustainable performance from the perspective of Chinese small and medium-sized enterprises (SMEs) using stakeholder theory and practices. The study also aims to explore the moderating influence of organisational image between ethical practices and corporate sustainable performance. First, the study affirmed a positive connection between ethical practices and corporate sustainable performance. Second, the study revealed a positive moderating influence of organisational image between ethical practices and corporate sustainable performance. This study provides insights into ethical practices that could be pivotal for optimising competitive performance along with the reputation of the firms. This study endows with numerous interesting and fruitful applications both theoretical and managerial for management.

Keywords: ethical compliance; corporate reputation; sustainable performance; empirical analysis; structure equation modelling.

DOI: 10.1504/IJKBD.2024.143625

International Journal of Knowledge-Based Development, 2024 Vol.14 No.4, pp.444 - 459

Received: 24 Sep 2023
Accepted: 21 Sep 2024
Published online: 02 Jan 2025 *

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