Title: Productivity of local communities for sustainable livelihood

Authors: Brundaban Panda; Rinki Mishra

Addresses: School of Management Studies, GIET University, Gunupur, Odisha, India ' School of Management Studies, GIET University, Gunupur, Odisha, India

Abstract: This study examines the concept of corporate social responsibility (CSR) in India's mining sector with a specific emphasis on National Aluminium Company Limited (NALCO). Specifically, the effect of governance and implementation factors is evaluated in connection with CSR activities. In addition, the study investigates the positive link between CSR activities and sustainable livelihood of local communities. Based on regression analysis, the finding suggests positive and significant effects between the model constructs. These findings provide in-depth insights regarding the nature and implementation of CSR at the ground-level for upliftment and productivity of the local communities and groups. Drawing cues from the empirical findings, the academicians, organisational decision-makers, and policy-developers can formulate targeted CSR strategies and initiatives to improve the living standards of the communities residing in the mining regions.

Keywords: productivity; local communities; governance; sustainable livelihood; corporate social responsibility; CSR.

DOI: 10.1504/IJPQM.2024.143225

International Journal of Productivity and Quality Management, 2024 Vol.43 No.4, pp.548 - 565

Received: 11 Oct 2022
Accepted: 18 Feb 2023
Published online: 10 Dec 2024 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article