Title: The effect of green operations on open innovation strategy: the moderating role of organisational commitment

Authors: Moayyad Al-Fawaeer

Addresses: Faculty of Business, Business Administration Department, Al-Zaytoonah University of Jordan, P.O. Box 130, Amman 11733, Jordan

Abstract: This paper analyses how managers involved in green operations (GO) view GO's effects on open innovation strategy (OIS, inbound and outbound). The moderating role of organisational commitment between GO and OIS is also investigated. The study participants were managers involved in the implementation or supervision of green operational processes in Jordanian public shareholding industrial companies. Results indicate the relationship between GO and OIS is statistically significant. By contrast, the impact of organisational commitment is greater than the impact of GO on open innovation strategy. A better understanding of the methodological nature of GO and OI is based on adopting more comprehensive dimensions to be used in analytical models, and examining the obstacles to OI in developing countries is the primary challenge for future research.

Keywords: green operations; GO; open innovation; OI; organisational commitment.

DOI: 10.1504/IJBEX.2024.143213

International Journal of Business Excellence, 2024 Vol.34 No.3, pp.357 - 376

Received: 21 Sep 2020
Accepted: 15 May 2021
Published online: 09 Dec 2024 *

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