Title: Sustainability practices, innovation, and corporate performance: evidence from FDIs in Morocco

Authors: Hajar Chetioui; Khalid Hassouni; Mohamed Makhtari; Hind Lebdaoui

Addresses: Faculté des Sciences Juridiques, Économiques et Sociales, Sidi Mohammed Ben Abdellah University, Fez, Morocco ' School of Business Administration, Al Akhawayn University, Ifrane, Morocco ' Faculté des Sciences Juridiques, Économiques et Sociales, Sidi Mohammed Ben Abdellah University, Fez, Morocco ' School of Business Administration, Al Akhawayn University, Ifrane, Morocco

Abstract: The current research aims to investigate the impact of sustainability practices on innovation and firm performance in the context of foreign direct investments (FDIs) operating in Morocco. Based on the sustainable business model, we propose and test an integrated conceptual framework relating sustainability practices to firm performance through innovation performance. Based on data collected from 119 managers working for FDIs implemented in Morocco, the proposed conceptual model was assessed using a partial least squares (PLS) estimation. Our findings present insightful implications for FDIs, policymakers, and other stakeholders in Morocco and contribute to the growing body of knowledge on the relationship between sustainability practices and firm performance in the context of FDI.

Keywords: sustainability practices; innovation performance; foreign direct investments; FDIs; firm performance; Morocco; partial least squares; PLS.

DOI: 10.1504/IJEWE.2024.143133

International Journal of Environment, Workplace and Employment, 2024 Vol.8 No.3, pp.221 - 238

Received: 10 Feb 2024
Accepted: 19 May 2024

Published online: 03 Dec 2024 *

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