Title: Towards successful twin green and digital transition by SMEs

Authors: Augustinus Van Der Krogt; Arjan Rensma; Victor van Reijswoud; Tim Ort; Alireza Sanjideh; Samuel Boluwaji

Addresses: Higher Colleges of Technology, Abu Dhabi, United Arab Emirates ' Haarlem Campus, Haarlem, The Netherlands ' Antwerp Management School, Antwerp, Belgium ' Haarlem Campus, Haarlem, The Netherlands ' Haarlem Campus, Haarlem, The Netherlands ' Haarlem Campus, Haarlem, The Netherlands

Abstract: The European Commission sees twin green and digital transition as a key element to achieve long-term competitive and sustainable transformation of business. Yet, as long as the twin transition among SMEs is not taking off, a full European green transition will not be realised. This study seeks to understand under what conditions SMEs can catch up. The study is based on a comparative analysis of adoption rates, impact and challenges to twin transition between SMEs in Europe and a group of innovative SMEs in the Netherlands. The research shows that twin transition can have a positive economic impact on operational costs, revenues, access to new customers and markets and reputation of SMEs. It also shows that successful twin transition directly depends on strong ownership of company owners. This provides relevant insights for company owners, policy makers and other researchers interested in advancing the twin transition among SMEs.

Keywords: twin green and digital transition; green transition; digital transformation; circular business; organisational embedding; twin adoption.

DOI: 10.1504/IJEWE.2024.143126

International Journal of Environment, Workplace and Employment, 2024 Vol.8 No.3, pp.296 - 309

Received: 14 May 2024
Accepted: 28 May 2024

Published online: 03 Dec 2024 *

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