Title: Circular economy! Sustainable growth and achieving zero net emissions - a way ahead for building sustainable tomorrow by optimising consumption

Authors: ShivamKrishn Agrawal; Vijay Kumar Jain; Hemraj Verma

Addresses: Department of Management Studies (SoLAM), DIT University, Mussoorie Diversion Road, Makka Wala, Dehradun, Uttarakhand-248009, India ' Department of Management Studies (SoLAM), DIT University, Mussoorie Diversion Road, Makka Wala, Dehradun, Uttarakhand-248009, India ' Department of Management Studies (SoLAM), DIT University, Mussoorie Diversion Road, Makka Wala, Dehradun, Uttarakhand-248009, India

Abstract: The concept of a circular economy has received an increasing amount of focus in recent years due to its potential as a means to achieve long-term economic sustainability. The current study applies the interpretive structural modelling (ISM) methodology to investigate the complex relationships between a total of 16 key variables from the literature that affect circular economy efforts. The findings imply that initiatives to advance technological know-how, awareness, resource sharing, recycling and reuse, and reverse logistics may have a substantial influence on the circular economy. As organisations seek to enhance their sustainability efforts, these insights can guide decision-makers in formulating effective strategies that harness technological advancements, optimise logistics operations, and raise awareness to foster a circular economy that benefits both the environment and society. This research based on ISM theory adds clarity on what helps spread the concept of a circular economy. It offers significant fresh insights for marketers and policy-makers.

Keywords: circular economy; circular infrastructure; zero carbon emission; product utility; resources optimisation; frugal innovation.

DOI: 10.1504/IJSAMI.2025.143112

International Journal of Sustainable Agricultural Management and Informatics, 2025 Vol.11 No.1, pp.72 - 96

Received: 23 Nov 2023
Accepted: 08 Jan 2024
Published online: 03 Dec 2024 *

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