Title: Consumer perspectives towards mobile banking adoption in Haryana

Authors: Khujan Singh; Sachin Ranga; Sunder Muwal

Addresses: Haryana School of Business, Guru Jambheshwar University of Science and Technology, Hisar – 125001, Haryana, India ' Haryana School of Business, Guru Jambheshwar University of Science and Technology, Hisar – 125001, Haryana, India ' Haryana School of Business, Guru Jambheshwar University of Science and Technology, Hisar – 125001, Haryana, India

Abstract: This study is an attempt to know the consumers' perspectives about mobile banking adoption in Haryana based on the demographic profiles of the consumers. A sample of 250 respondents of different district of Haryana has been taken with help of adapted questionnaire. The data has been analysed by applying the t-tests, one-way ANOVA and Welch tests, etc. The study found high mobile banking adoption in urban area in comparison to the rural area. Moreover, rural respondents of lower age group also show greater willingness to adopt banking services. Further, middle income group demonstrated higher level of adoption towards mobile banking in comparison to other age groups.

Keywords: mobile banking; adoption; t test; ANOVA.

DOI: 10.1504/IJEBANK.2025.143021

International Journal of Electronic Banking, 2025 Vol.5 No.1, pp.25 - 36

Received: 16 Jan 2024
Accepted: 24 Mar 2024
Published online: 02 Dec 2024 *

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