Title: Factors influencing consumer purchase behaviour when buying an electric car

Authors: Tina Vukasović; Biljana Dragojević; Lidija Weis

Addresses: University of Primorska, SI-6000, Koper, Slovenia; International School for Social and Business Studies, SI-3000, Celje, Slovenia ' ZAVOD INDIVIDUM Izola, Ulica Istrskega Odreda 4, 6310, Izola, Slovenia ' Ljubljana School of Business, Tržaška Cesta 42, SI-1000, Ljubljana, Slovenia

Abstract: The aim of this research is to find out what factors motivate respondents to buy an electric car. The empirical part was conducted with the help of a quantitative research method, using the technique of an online survey questionnaire. The target group were users of electric cars, of different age groups, work status and different levels of education. The target population will include both men and women from the Slovenian regions. The obtained research results showed that increasing the awareness of environmental pollution affects the decision of potential customers to buy an electric car. The most important factors influencing the purchase of an electric car are price, range and charging time. Based on the results, innovative strategies and valuable insights are presented to guide efforts in motivating consumers towards the adoption of electric cars.

Keywords: consumer behaviour; electric car; innovation; purchase motive; Slovenia.

DOI: 10.1504/IJIL.2025.142991

International Journal of Innovation and Learning, 2025 Vol.37 No.1, pp.85 - 103

Received: 05 Dec 2023
Accepted: 29 Dec 2023
Published online: 02 Dec 2024 *