Title: On the impact of business analytics capabilities on firm performance: evidence from an emerging market

Authors: Hind Lebdaoui; Fatima Zahra Bendriouch; Nisrine Hafid; Youssef Chetioui; Chaimae Kasraoui; Imane Lebdaoui

Addresses: Al Akhawayn University in Ifrane, Morocco ' Al Akhawayn University in Ifrane, Morocco ' Al Akhawayn University in Ifrane, Morocco ' Al Akhawayn University in Ifrane, Morocco ' Al Akhawayn University in Ifrane, Morocco ' Mohamed V University in Rabat, Morocco

Abstract: Though prior research has widely considered the importance of business analytics (BA) capabilities in boosting business performance, empirical studies inspecting how BA capabilities contribute to business performance are still missing. Through an integrated framework combining the resource-based theory and outcomes of prior literature, the current research analyses how BA capabilities affect SMEs performance through firm agility and innovative capability. It also scrutinises the moderating role of technological and market turbulence in an era marked by substantially turbulent global business environments. The proposed model was tested using statistical data from 543 Moroccan SMEs and data were analysed using partial least squares (PLS)/structured equation modelling (SEM). Our findings suggest valuable implications to both scholars and practitioners.

Keywords: business analytics capabilities; firm agility; innovative aptitude; firm performance; small and medium-sized enterprises; SMEs.

DOI: 10.1504/IJKMS.2024.142708

International Journal of Knowledge Management Studies, 2024 Vol.15 No.3, pp.387 - 410

Received: 26 Jun 2023
Accepted: 06 Sep 2024
Published online: 18 Nov 2024 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article