Title: Exploring motivational factors for enrolling in hospitality programs: insights from India

Authors: Bhupender Dighliya

Addresses: School of Hotel Management, Starex University, Gurugram, 122413, India

Abstract: This research examined motivational factors influencing students' enrollment in hospitality programs, investigating potential gender differences. Using a structured questionnaire and a quantitative approach, data from 650 students in India's National Capital Region were analysed via descriptive analysis, factor analysis, and t-tests. The sample, predominantly male (77.2%) and young (ages 18-20), highlighted motivations such as career opportunities and study convenience, academic aspiration, external influences, interest in foreign exposure, and the perceived attractiveness of the field. There were no significant gender differences found in the motivational factors. The study's limited sample size and cross-sectional design may limit the generalisability and temporal insights of its findings. The educational institutions and industry stakeholders can better align their programs with students' aspirations and expectations, thereby enhancing the quality and relevance of hospitality education in India.

Keywords: hospitality education; motivational factors; career; hospitality program; hospitality industry.

DOI: 10.1504/IJTP.2024.142694

International Journal of Tourism Policy, 2024 Vol.14 No.6, pp.580 - 594

Received: 05 Jan 2024
Accepted: 17 May 2024
Published online: 18 Nov 2024 *