Title: Development and validation of scale to measure minimalism - a study analysing psychometric assessment of minimalistic behaviour! Consumer perspective

Authors: Varghese Joy; Vijay Kumar Jain; Preeti Sharma

Addresses: Department of Management Studies (SoLAM), DIT University, Mussoorie, Diversion Road, Makka Wala, Uttarakhand 248009, India ' Department of Management Studies (SoLAM), DIT University, Mussoorie, Diversion Road, Makka Wala, Uttarakhand 248009, India ' Department of Management Studies (SoLAM), DIT University, Mussoorie, Diversion Road, Makka Wala, Uttarakhand 248009, India

Abstract: This research aims to establish a valid and accurate measurement scale and identify consumer-driven characteristics for minimalism. The study has employed a hybrid approach to produce items for minimalism. Expert interviews were conducted to identify the items for minimalism in the first phase followed by consumer survey to obtain their response in second phase. A five-point Likert scale was used to collect the data. Further, data was subjected to reliability and validity check. Structural equation modelling was used to test the model. The findings demonstrated that there are five dimensions by which consumers perceive minimalism: decluttering, mindful consumption, aesthetic choices, financial freedom, and sustainable lifestyle. The outcome also revealed a high correlation between simplicity and well-being. This study is the first to provide a reliable and valid instrument for minimalism. The results will have several theoretical and practical ramifications for society and policymakers. It will support policymakers in gauging and encouraging minimalistic practices, which enhance environmental performance and lower carbon footprint.

Keywords: minimalism; circular economy; carbon footprint; consumable consciousness; well-being; nomological validity; sustainability.

DOI: 10.1504/IJASS.2024.142597

International Journal of Applied Systemic Studies, 2024 Vol.11 No.3, pp.208 - 230

Received: 23 Dec 2023
Accepted: 17 May 2024
Published online: 11 Nov 2024 *

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