Title: The role of culture, religious belief, and subjective norm on the environmental factors and life satisfaction

Authors: Phuong Nguyen; Hoa Doan Xuan Trieu; Toan Bao Le; Toan Duy Le; Khoa Tien Tran

Addresses: Centre for Public Administration, International University, VNU-HCMC, Vietnam National University HCMC, Quarter 6, Linh Trung Ward, Thu Duc City, Ho Chi Minh City, 700000, Vietnam ' Centre for Public Administration, International University, VNU-HCMC, Vietnam National University HCMC, Quarter 6, Linh Trung Ward, Thu Duc City, Ho Chi Minh City, 700000, Vietnam ' Centre for Public Administration, International University, VNU-HCMC, Vietnam National University HCMC, Quarter 6, Linh Trung Ward, Thu Duc City, Ho Chi Minh City, 700000, Vietnam ' Centre for Public Administration, International University, VNU-HCMC, Vietnam National University HCMC, Quarter 6, Linh Trung Ward, Thu Duc City, Ho Chi Minh City, 700000, Vietnam ' Centre for Public Administration, International University, VNU-HCMC, Vietnam National University HCMC, Quarter 6, Linh Trung Ward, Thu Duc City, Ho Chi Minh City, 700000, Vietnam

Abstract: This study examines the effects of culture, religious belief, subjective norm, and environmental concern on pro-environmental behaviour and life satisfaction. The quantitative approach was implemented to analyse data gathered from 301 worshipers in Bind Duong province, Vietnam. Using the PLS-SEM approach, the findings reveal that culture has positive relationships with religious beliefs, subjective norm, and environmental concern. Moreover, there is a connection between environmental concern and behaviour, which in turn influences life satisfaction. This article contributes to the limited literature review of culture, religion, and environment-related variables in Vietnam. Finally, this study provides authorities meaningful insights to mitigate the negative impacts of economic and social development by utilising cultural factors and promoting pro-environmental behaviour and life satisfaction.

Keywords: environmental behaviour; environmental concern; satisfaction with life; culture; religious beliefs; subjective norm.

DOI: 10.1504/IJEPEE.2024.142464

International Journal of Economic Policy in Emerging Economies, 2024 Vol.20 No.3/4, pp.287 - 295

Received: 01 Jul 2021
Accepted: 10 Dec 2021
Published online: 04 Nov 2024 *

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