Title: Influence of nostalgic behaviour on the consumption patterns of adults: a conceptual framework

Authors: Manuel Sotelo-Duarte; Rajagopal

Addresses: Marketing Department, Business School, Tecnológico de Monterrey, Campus Chihuahua, Mexico ' EGADE Business School, Tecnologico de Monterrey, Santa Fe, Mexico City, Mexico

Abstract: Nostalgia has an intrinsic association with consumer behaviour. Retrieval of memories drives emotions among consumers and reinforces experience-led buying decisions. Despite nostalgia, and consumption being a common practice at various times in life, issues regarding the nostalgia stimuli on customers' perceptions and buying decisions remain less explored. This article aims at exploring the consumption pattern of adult consumers by analysing the influence of nostalgic behaviour referring to the autobiographic memories and social motivations. It describes the purchase intentions and consumption pattern among adult consumers in the context of self-reference criteria based on nostalgic memories and social motivations. This article offers constructive understanding on establishing relationship between nostalgic memories and consumption pattern over the temporal framework and establishing the brand loyalty and hedonic satisfaction. It contributes to the existing literature by critically examining the theoretical concepts and empirical findings of previous studies on perceptions of consumers on nostalgic emotions and their role in making buying decisions.

Keywords: nostalgia; memories; consumption behaviour; buying decision; childhood; adulthood; social motivation.

DOI: 10.1504/IJBIR.2024.142308

International Journal of Business Innovation and Research, 2024 Vol.35 No.3, pp.303 - 326

Received: 23 Jun 2021
Accepted: 12 Nov 2021
Published online: 21 Oct 2024 *

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