Title: EMO Sapiens: a study on the enchantment of emoted language and its impact on the emoji usage behaviour of the interlocutors

Authors: Rashmi Jacob

Addresses: Department of Humanities and Social Sciences, Jaypee Institute of Information Technology, Noida, India

Abstract: The term sapiens is commonly used in conjunction with the ancient Greek word 'Homo' describing a species of bipedal primates to which modern human belongs. 'Emo Sapiens' is characterised by the species of humans enchanted with the development of emoted language in the multimodal online environment. The objective of the study is to understand the factors affecting the emoji usage behaviour of interlocutors in the process of online communication on social media platforms. For this study, a survey questionnaire is used with the purpose to understand the growing emoji usage in online communication and its impact on the usage behaviour of interlocutors. Based on the responses, the structural equation modelling approach (SEM) is used to test four hypotheses. The standardised beta of the cause-and-effect relationship indicates conceptual clarity and the mood are the leading influencers on the usage behaviour of the interlocutors. Conceptual clarity is found to have the maximum impact on emoji usage in informal online communication on the different social media platforms.

Keywords: emoji; confirmatory factor analysis; CFA; structural equation model; SEM; current usage behaviour; emoted developments.

DOI: 10.1504/IJBG.2024.142232

International Journal of Business and Globalisation, 2024 Vol.38 No.2, pp.262 - 284

Received: 07 Apr 2020
Accepted: 18 May 2021
Published online: 15 Oct 2024 *

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