Title: Opportunities and challenges ahead of start-ups in emerging markets in the era of sharing economy and globalisation

Authors: Kaushal Kishore

Addresses: School of Petroleum Management (SPM), Pandit Deendayal Energy University (PDEU), Gandhinagar, Gujarat, 382006, India

Abstract: The start-ups culture is going up across the nations post-year 2008-2009. The birth of several institutions to support such budding entrepreneurs and start-ups are the real motivation for them. It is a known fact that such start-ups have reduced the burden of the economy and government in terms of shifting from job seeker to job creator. The purpose of the research is to study opportunities and challenges ahead of start-ups in emerging markets and analyse the possibility of globalisation. The study also includes analysing the existing business model of leading start-ups in emerging markets (India). Additionally, the study also aims to analyse the risk of over dependence of start-ups on technology in the long run. The study comes up with some interesting recommendations to start-ups for the prosperity of their business and categorically suggested that technology can be an enabler but creating value is the core of any business.

Keywords: business model of start-ups; internationalisation of start-ups; institutional supports; emerging markets; organisational development; redefining business model; the sharing boom; start-ups under COVID-2019; start-ups in India.

DOI: 10.1504/IJBG.2024.142229

International Journal of Business and Globalisation, 2024 Vol.38 No.2, pp.207 - 217

Received: 21 May 2020
Accepted: 09 Apr 2021
Published online: 15 Oct 2024 *

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