Title: Technical sustainability with hybrid approach in the tourism sector

Authors: Anuj Kumar; Bindu Roy; Archana Bhatia

Addresses: Department of Management, Apeejay School of Management, Dwarka, New Delhi, India ' Department of Commerce, DAV Centenary College, Faridabad, Haryana, India ' Department of Commerce, DAV Centenary College, Faridabad, Haryana, India

Abstract: COVID-19 pandemic has brought about forced technological shift in the tourism and hospitality sector with incorporation of artificial intelligence, virtual reality and robotics. The aim of the study is to find the extent and sustenance of technological adaptation in this sector and to critically analyse the far reaching reverberations of this adaptation in the aftermath of the pandemic. This study is based on a traditional narrative review method where global tourism is the primary area of focus. The findings have revealed that AI technologies are a phenomenon in this sector with virtual tourism being the only alternative during the pandemic. While practical usage of robotics technology still poses some challenges in developing countries due to internet connections and a lack of skilled personnel. In sight of this the researchers have designed a model of hybrid approach for tourism sustainability which will aid and steer the tourism and hospitality stakeholders.

Keywords: post-COVID-19; tourism; sustainability; artificial intelligence; robotics; virtual reality.

DOI: 10.1504/WREMSD.2024.141883

World Review of Entrepreneurship, Management and Sustainable Development, 2024 Vol.20 No.6, pp.647 - 663

Received: 29 Jan 2022
Received in revised form: 24 Apr 2022
Accepted: 20 Jun 2022
Published online: 03 Oct 2024 *

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