Title: Consumer adoption and usage of broadband in Bangladesh

Authors: Yogesh Kumar Dwivedi, Naureen Khan, Anastasia Papazafeiropoulou

Addresses: School of Business and Economics, Swansea University, Singleton Park, Swansea, SA2 8PP, Wales, UK. ' School of Information Systems Computing and Mathematics, Brunel University, Uxbridge, Middlesex, UB8 3PH, UK. ' School of Information Systems Computing and Mathematics, Brunel University, Uxbridge, Middlesex, UB8 3PH, UK

Abstract: This study examines empirically the factors affecting the adoption of broadband in Bangladesh. This study is part of a wider research looking to explore consumer adoption of broadband services in various geographical and national settings. Thus, attitudinal, normative and control factors to provide insights into broadband adopters and non-adopters as identified in the literature are examined together with usage of broadband. The findings of this paper suggest that attitude, primary influence, secondary influence and facilitating conditions resources are important factors for explaining behavioural intentions to adopt broadband. The paper also outlines the contributions, implications and limitations of this research.

Keywords: Bangladesh; broadband adoption; e-government; consumer adoption; survey; internet usage; electronic government.

DOI: 10.1504/EG.2007.014164

Electronic Government, an International Journal, 2007 Vol.4 No.3, pp.299 - 313

Published online: 24 Jun 2007 *

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