Title: The superstar effect on colour discrimination in the Brazilian cultural labour market

Authors: Thais Alves da Silva; Sandro Eduardo Monsueto; Marizélia Ribeiro de Souza; Jaqueline Moraes

Addresses: FACE, Universidade Federal de Goiás, Goiânia, GO, Brazil ' FACE, Universidade Federal de Goiás, Goiânia, GO, Brazil ' FACE, Universidade Federal de Goiás, Goiânia, GO, Brazil ' IE, Universidade Estadual de Campinas, Campinas, SP, Brazil

Abstract: This article aims to analyse the role that individuals known as superstars have on colour discrimination in the Brazilian cultural labour market. We used data from the Continuous National Household Sample Survey between 2012 and 2018 to test the assumption that the superstars can use their extraordinary talent and popularity to reduce the colour discrimination associated with pay. We divided the cultural labour market into two groups, one with common occupations and the other with occupations with greater potential to be held by superstars, who have more media exposure, who are more popular, and for whom there is a higher concentration of income. We used quantile regressions to capture the impact of variables at various points along the income distribution, and a differential decomposition to confirm the hypothesis that colour discrimination decreases when the worker reaches superstar status. We obtained different results for gender and age, which revealed the presence of a superstar effect among younger women.

Keywords: culture; colour discrimination; superstar; Brazil.

DOI: 10.1504/IJEPEE.2024.141567

International Journal of Economic Policy in Emerging Economies, 2024 Vol.20 No.2, pp.178 - 197

Received: 26 Mar 2020
Accepted: 07 Sep 2020
Published online: 24 Sep 2024 *

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