Title: The relationship between total quality management and corporate social responsibility among Yemeni pharmaceutical firms

Authors: Khalifah Abdulwahid; Murad Mohammed Al-Nashmi; Nur Aizati Athirah Daud; Fahd A. Alqasemi

Addresses: Department of Social and Administrative Pharmacy, School of Pharmaceutical Sciences, Universiti Sains Malaysia, 11800 USM, Penang, Malaysia ' Faculty of Administrative Sciences, University of Science and Technology, 13064, Sanaa, Yemen ' School of Pharmaceutical Sciences, Universiti Sains Malaysia, 11800 USM, Penang, Malaysia ' Information Technology Department, University of Science and Technology, 13064, Sanaa, Yemen

Abstract: Globally, there is a scarcity of studies related to total quality management (TQM) in association with social responsibility in the context of the pharmaceutical industry. The study empirically evaluates the relationship between TQM and corporate social responsibility (CSR) in Yemeni pharmaceutical manufacturing firms through the effect of TQM critical success factors (CSFs). A survey questionnaire was design based on the most frequently cited TQM-CSF in literature. The hypotheses testing at P value ≤ 0.05 revealed a significant and positive correlation between TQM critical success factors (leadership commitment, continuous improvement, employees' involvements, and customer focus) and CSR, whereby the r-values were 0.470, 0.389, 0.498, and 0.589 respectively. The study found that critical success factors of TQM positively influence CSR practice. The study insight extends the current body of literature by empirically testing the applicability of TQM-CSR in broader aspects of future research.

Keywords: total quality management; TQM; corporate social responsibility; CSR; pharmaceutical firm; Yemen.

DOI: 10.1504/IJPQM.2024.141511

International Journal of Productivity and Quality Management, 2024 Vol.43 No.1, pp.104 - 121

Received: 29 Jun 2022
Accepted: 02 Sep 2022
Published online: 18 Sep 2024 *

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