Article: Insight into Blog Retailers Journal: Journal of Business and Management (JBM) 2018 Vol.24 No.1 pp.27 - 48 Abstract: Each day, the Internet becomes home to thousands of new blogs. Many bloggers have taken advantage of the success of their personal websites by selling products that appeal to their readers, i.e., potential customers. This project will be used to understand this fairly new online subculture by examining the emergence of blogs as a novel online retail format, identifying factors influencing customer patronage, and focusing on a case study of nine Singapore-based blog retailers. The purpose of this research is to elucidate the dynamics of blog retailing, for which considerably less research has been performed when compared with blogging in general. An analysis of a select group of blog retailers highlights the factors that they use to enhance customer patronage and the tactics that they employ to acquire and retain customers. This information will be valuable for a significant portion of Internet users who either visit or own blogs. The contribution of this research is significant in terms of providing insights into blog retailing from the retailers' perspective and also the utilization of blog retail as a relatively new online business platform. Inderscience Publishers - linking academia, business and industry through research

Title: Insight into Blog Retailers

Authors: Florence Jiayun Ng

Addresses: Author address listing can be found in the "About the Authors" section at the end of the article.

Abstract: Each day, the Internet becomes home to thousands of new blogs. Many bloggers have taken advantage of the success of their personal websites by selling products that appeal to their readers, i.e., potential customers. This project will be used to understand this fairly new online subculture by examining the emergence of blogs as a novel online retail format, identifying factors influencing customer patronage, and focusing on a case study of nine Singapore-based blog retailers. The purpose of this research is to elucidate the dynamics of blog retailing, for which considerably less research has been performed when compared with blogging in general. An analysis of a select group of blog retailers highlights the factors that they use to enhance customer patronage and the tactics that they employ to acquire and retain customers. This information will be valuable for a significant portion of Internet users who either visit or own blogs. The contribution of this research is significant in terms of providing insights into blog retailing from the retailers' perspective and also the utilization of blog retail as a relatively new online business platform.

Keywords: Blog retailing; online shopping; customer relationships; etrust; internet retail.

DOI: 10.1504/JBM.2018.141261

Journal of Business and Management, 2018 Vol.24 No.1, pp.27 - 48

Published online: 05 Sep 2024 *

Title: Insight into Blog Retailers

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