Article: Mapping strategic consensus Journal: Journal of Business and Management (JBM) 2002 Vol.8 No.2 pp.147 - 163 Abstract: Strategic consensus generally refers to the extent that organizational members are in agreement with strategic priorities. While alternative methods for measuring consensus exist, the authors extend previous studies that have successfully applied conjoint analysis in capturing managerial opinions. The processes of collecting and interpreting data through conjoint analysis and reporting the results through the construction of cognitive maps is explained and illustrated. The techniques explored can be applied to all levels of an organization in the identification, communication, and subsequent alignment of strategic priorities and initiatives. Inderscience Publishers - linking academia, business and industry through research

Title: Mapping strategic consensus

Authors: Paul L. Stepanovich; James D. Mueller

Addresses: Author address listing can be found in the "About the Authors" section at the end of the article.

Abstract: Strategic consensus generally refers to the extent that organizational members are in agreement with strategic priorities. While alternative methods for measuring consensus exist, the authors extend previous studies that have successfully applied conjoint analysis in capturing managerial opinions. The processes of collecting and interpreting data through conjoint analysis and reporting the results through the construction of cognitive maps is explained and illustrated. The techniques explored can be applied to all levels of an organization in the identification, communication, and subsequent alignment of strategic priorities and initiatives.

Keywords: Strategic consensus; conjoint analysis; cognitive maps; strategic priorities; organizational alignment.

DOI: 10.1504/JBM.2002.141081

Journal of Business and Management, 2002 Vol.8 No.2, pp.147 - 163

Published online: 05 Sep 2024 *

Title: Mapping strategic consensus

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