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Title: The Relationship Between Business Strategy Variables and Joint Venture Performance: Lessons from China

Authors: Yadong Luo; Farid Sadrieh

Addresses: Author address listing can be found in the "About the Authors" section at the end of the article.

Abstract: This paper examines the influence of some major business strategy variables on the performance of international joint ventures (IJVs) operating in China. The empirical investigation was performed by operating GLM procedure under SAS software for the logarithmic-linear model. The findings suggest that product quality, sales force marketing, and preferential terms of payment are significantly related to IJVs' accounting return and domestic sales growth. In addition, industry structure and length of operation are found to significantly moderate the form of relationship between business strategy variables and IJV performance.

Keywords: Business strategy variables; joint ventures; product quality; IJV performance; industry structure; length of operation.

DOI: 10.1504/JBM.1995.141014

Journal of Business and Management, 1995 Vol.3 No.1, pp.114 - 137

Published online: 05 Sep 2024 *