Title: ChatGPT's challenges and opportunities in higher education: a technology-user(s)-environment lens

Authors: Gamal S.A. Khalifa; Abdallah M. Elshaer; Safaa A.M. El-Aidie; Angelina Seow Voon Yee; Ayda Farhan; Elhachemi Abdelkader Hacine Gherbi

Addresses: Faculty of Business, Higher Colleges of Technology (AAWC), Abu Dhabi, UAE; Faculty of Tourism and Hotels, Fayoum University, Fayoum, Egypt ' Faculty of Tourism and Hotels, University of Sadat City, Sadat City, Egypt ' Animal Production Research Institute, Agriculture Research Centre, Dokki, Egypt ' Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia ' Faculty of Business, Higher Colleges of Technology (AAWC), Abu Dhabi, UAE ' Faculty of Business, Higher Colleges of Technology (AAWC), Abu Dhabi, UAE

Abstract: This qualitative study investigates the adoption of ChatGPT technology in higher education within the tourism and hospitality sector in the United Arab Emirates (UAE). Using purposive sampling and constructivist research theory, 27 participants (students, instructors, and administrators) actively using ChatGPT were interviewed. Data analysis was conducted using NVivo software, employing a theme analysis technique. Contrary to expectations, environmental factors like culture and ethical considerations significantly influence ChatGPT usage, despite institutional readiness. Some participants express concerns about potential negative effects on human interaction and critical thinking skills. The study underscores the importance of adequate training and support for responsible technology use in higher education, alongside the impact of social and cultural contexts on attitudes toward technology adoption.

Keywords: ChatGPT; higher education; technology adoption; TUE.

DOI: 10.1504/IJMIE.2024.140898

International Journal of Management in Education, 2024 Vol.18 No.5, pp.453 - 480

Received: 09 Oct 2023
Accepted: 05 Dec 2023
Published online: 03 Sep 2024 *

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