Title: The impact of quality management dimensions on the competitive advantage

Authors: Ayman Mustafa Al Armoti; Khaled M.K. Alhyasat; Hasan Juned Bukhari

Addresses: Faculty of Business Administration, HRM Department, Liwa College, Al Ain, UAE ' Human Resource Management, Abu Dhabi University, Abu Dhabi, UAE ' Light Stone Factory for Artificial Stone Manufacturing, Abu Dhabi, UAE

Abstract: This study examines the impact of quality management dimensions on the competitive advantage of Masafi Water Company in Al Ain City. Primary data was obtained by administering surveys to a target population of 568 grocery stores in Al Ain City. The importance of this study is to create value for the local and typical business entity, and pave a productive gateway for the UAE economy since it presents a strategic approach to interacting with customers while they compete with the competitors, that will increase the quality of the plans that follow eventually and will reflect on the market share positively. The analysis through SPSS was used to test the data, and the results showed that dimensions of service quality were extensively implemented by Masafi and had a positive correlation to the firm's competitive advantage. However, the competitive strategy and product were insignificant on Masafi's competitive advantage.

Keywords: quality management; product; service; competitive strategy; competitive advantage.

DOI: 10.1504/WREMSD.2024.140711

World Review of Entrepreneurship, Management and Sustainable Development, 2024 Vol.20 No.5, pp.619 - 645

Received: 31 Mar 2022
Received in revised form: 17 May 2022
Accepted: 17 May 2022
Published online: 02 Sep 2024 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article