Title: The role of travel apps to enhance travel experience

Authors: Ain Shamimi Arifin; Norsyamimi Ali; Nur Fatihah Taqiuddin

Addresses: Management and Science University, Malaysia ' Management and Science University, Malaysia ' Management and Science University, Malaysia

Abstract: Travel is an experience that every individual in every world must have, whether they realise it or not. Travel or tourism is a temporary experience. Following the development of technology nowadays that affects every industry, the tourism industry also uses technological facilities to help travellers improve and influence their travel experience. Therefore, this research was carried out to study the role of travel apps on enhancing the travel experience for the tourist or the users, by looking at the role played by the travel application. This study employs a quantitative research approach with a descriptive research type to gather data from 384 respondents from generations Y and Z throughout the world utilising a Google form and a questionnaire that are familiar with utilising travel apps and live in Section 13 of Shah Alam.

Keywords: travel apps; enhance experience; technology in tourism industry; travel experience.

DOI: 10.1504/IJKMTH.2024.140612

International Journal of Knowledge Management in Tourism and Hospitality, 2024 Vol.3 No.4, pp.347 - 355

Received: 19 Jul 2023
Accepted: 07 Aug 2023
Published online: 28 Aug 2024 *

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