Article: Explicating internet usage among farmer households: evidence from Ben Tre Province, Vietnam Journal: International Journal of Business and Globalisation (IJBG) 2024 Vol.38 No.1 pp.136 - 160 Abstract: In the era of the knowledge economy and information and communication technology development - most prominently, the internet - people can access valuable information resources in many different fields and seek challenging opportunities to learn and apply knowledge and skills in their area. Specifically, in agricultural development, farmers have efficiently used the internet to learn about cultivation and animal husbandry, search for markets for farm products, enjoy entertainment and acquire farming skills and knowledge. This paper explores potential factors impacting the purposes of internet usage by analysing data collected from 317 farmer households in Ben Tre Province, Vietnam. Using ordinary least squares regression, the findings revealed the significant factors in six models of internet usage among farmers: developing a career in the field of agriculture through internet usage; finding useful information; engaging in online discussions; shopping online; watching videos; and studying online. This research contributes several practical implications for governments that can support farmers in rural regions in using the internet to build their careers - especially to maximise agricultural production - as the internet gradually spreads to the entirety of Vietnam. Inderscience Publishers - linking academia, business and industry through research

Title: Explicating internet usage among farmer households: evidence from Ben Tre Province, Vietnam

Authors: Phuong V. Nguyen; Tung Van Nguyen; Cuc Thi Pham

Addresses: Center for Public Administration, International University – Vietnam National University, HCMC, Quarter 6, Linh Trung Ward, Thu Duc City, HCMC, Vietnam ' Center for Public Administration, International University – Vietnam National University, HCMC, Quarter 6, Linh Trung Ward, Thu Duc City, HCMC, Vietnam ' Center for Public Administration, International University – Vietnam National University, HCMC, Quarter 6, Linh Trung Ward, Thu Duc City, HCMC, Vietnam

Abstract: In the era of the knowledge economy and information and communication technology development - most prominently, the internet - people can access valuable information resources in many different fields and seek challenging opportunities to learn and apply knowledge and skills in their area. Specifically, in agricultural development, farmers have efficiently used the internet to learn about cultivation and animal husbandry, search for markets for farm products, enjoy entertainment and acquire farming skills and knowledge. This paper explores potential factors impacting the purposes of internet usage by analysing data collected from 317 farmer households in Ben Tre Province, Vietnam. Using ordinary least squares regression, the findings revealed the significant factors in six models of internet usage among farmers: developing a career in the field of agriculture through internet usage; finding useful information; engaging in online discussions; shopping online; watching videos; and studying online. This research contributes several practical implications for governments that can support farmers in rural regions in using the internet to build their careers - especially to maximise agricultural production - as the internet gradually spreads to the entirety of Vietnam.

Keywords: internet usage; farmer households; useful information; online shopping online study; entertainment; rural areas.

DOI: 10.1504/IJBG.2024.140593

International Journal of Business and Globalisation, 2024 Vol.38 No.1, pp.136 - 160

Accepted: 26 Sep 2021
Published online: 28 Aug 2024 *

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Title: Explicating internet usage among farmer households: evidence from Ben Tre Province, Vietnam

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