Title: Role of electronic commerce tools in European automobile trade

Authors: Sambandam Saravanan, Vijayakumar Hamsapriya, Sahadevan Vijayakumar

Addresses: Institute of Higher Education, for Economics and Commerce (INSEEC), Paris 75019, France. ' International Business School of Spain (EENI), Barcelona 08757, Spain. ' Mechaero Innovations, Vellore 632 001, India

Abstract: This paper details an overview and performance analysis of existing electronic commerce (e-commerce) tools in automobile industries focusing trade. The underlying relevant aspects of these tools and their impacts are detailed with examples and case studies. During analysis, the leading players in European automobile industries, their production, distribution/warehousing and retailing locations are regionally segmented according to their internet domain. Later, current e-Commerce tools are examined for their merits and complexities using Strengths Weaknesses Opportunities and Threats (SWOT) analysis.

Keywords: business systems; electronic commerce; automotive e-commerce; automobile industry; information and communications technology; ICT; information technology; Europe; trade; SWOT analysis.

DOI: 10.1504/WREMSD.2007.014052

World Review of Entrepreneurship, Management and Sustainable Development, 2007 Vol.3 No.3/4, pp.358 - 364

Published online: 13 Jun 2007 *

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