Title: Influence of business ecosystem on business model innovation in mobile health applications

Authors: Ramon Davi de Souza Rodrigues

Addresses: Mainz, Germany

Abstract: The influence of business ecosystems on business model innovation has been subject to theoretical and empirical study. Nevertheless, the literature remains vague about this influence on mobile applications in healthcare. This inductive qualitative research sheds light on how the business ecosystem influences business model innovation in mobile health applications. The study's findings identify three aggregate dimensions that synthesise this interaction: informing about and introducing commercial opportunities and partnerships, advancing data structures and clinical data, and improving monetisation and creating new revenue streams. The findings highlight that the mobile health industry must think beyond traditional healthcare stakeholders and consider the business ecosystem's influence on the business model innovation process. The study's depiction of how the two concepts interact contributes to the literature on business model innovation and business ecosystem, and also offers a practical view of dimensions that result from this interaction in the mHealth industry.

Keywords: business model; business ecosystem; mobile health applications; digital health; eHealth; entrepreneurship; innovation.

DOI: 10.1504/IJEIM.2024.140363

International Journal of Entrepreneurship and Innovation Management, 2024 Vol.28 No.1/2, pp.48 - 67

Received: 15 Sep 2022
Accepted: 02 Jan 2024
Published online: 05 Aug 2024 *

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