Title: An exploratory study of spectators' motivation in football

Authors: Abel Correia, Sandra Esteves

Addresses: Faculty of Human Kinetics, Technical University of Lisbon, Estrada da Costa, 1495-688 Cruz Quebrada. ' Faculty of Human Kinetics, Technical University of Lisbon, Estrada da Costa, 1495-688 Cruz Quebrada

Abstract: Football matches in Portugal attract a large number of spectators every week of the season. In this study, we investigate spectators| motivation to attend live football events, by submitting a questionnaire at a major final. An analysis regarding the latent variables, sex and age differences is undertaken. Conclusions and remarks on possible marketing strategies are suggested.

Keywords: football; fans motivation; personal investment; spectators; sporting events; Portugal; regional development; sport marketing; soccer.

DOI: 10.1504/IJSMM.2007.013968

International Journal of Sport Management and Marketing, 2007 Vol.2 No.5/6, pp.572 - 590

Published online: 05 Jun 2007 *

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