Title: Analysis of significant problems in horticultural sector by asserting developing and modern constraints

Authors: P. Madhu Kumar Reddy; V.S. Prasad Kandi; M. Radhika

Addresses: Department of MBA, Raja Bahadur Venkata Rama Reddy Institute of Technology, Affiliated to Osmania University, Abids, Hyderabad, Telangana, India ' Department of MBA, K.L. Business School, Koneru Lakshmaiah Education Foundation, Greenfields, Vaddeswaram, Andhra Pradesh, India ' Department of MBA, Raja Bahadur Venkata Rama Reddy Institute of Technology, Affiliated to Osmania University, Abids, Hyderabad, Telangana, India

Abstract: The present horticulture industry represents one of the fastest growing sectors, making significant contributions to societal development, production dynamics, and the cultivation of greenhouse plants. This industry plays a pivotal role in economic development. It is important to highlight that the horticulture sector encounters critical issues that illuminate the challenges associated with the selling and marketing of horticultural products in India. These challenges not only impact the economic outcomes but also influence the financial strategies within the sector. Industry professionals used Delphi technique to identify the emerging horticulture sector challenges. Experts agreed on 58 topics with 15 related to selling and marketing horticulture products. The constant comparative method analysed crucial topics like environmental and economic sustainability, government regulations and research education, marketing and supply chain management, production and harvesting, and workforce development. With this altering culture, supplementary businesses have used their wide selection of positive things. This article also examines how these organisations work, their competitiveness, consumer needs, and ways to improve their competitiveness using four important subsectors. Each variable's qualifying conditions were picked using the Delphi technique. The results revealed that horticultural product sales and marketing are the challenges.

Keywords: environmental sustainability; marketing; supply chain management; critical issues; labour shortage; critical concerns; landscaping; labour crisis; ecology; horticultural production; pest control.

DOI: 10.1504/IJEF.2024.139589

International Journal of Electronic Finance, 2024 Vol.13 No.3, pp.317 - 335

Received: 19 Jan 2023
Accepted: 13 Mar 2023
Published online: 04 Jul 2024 *

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