Title: Improving the impact of innovation and technology centres on the performance of university-based start-ups

Authors: Marina Romanovich; Hossein Mohseni; Liudmila Romanovich

Addresses: Department of Host Transport and Road Machines, Belgorod State Technological University Named after V.G. Shukhov, Russia ' Financial Engineering Department, Faculty of Industrial Engineering, K.N. Toosi University of Technology, Iran ' Department of Economics and Production Organization, Belgorod State Technological University Named after V.G. Shukhov, Russia

Abstract: The research determined the influence of innovation and technology centres on the effectiveness of university-based start-ups. What affects the productivity of implementing university start-ups' developments have been found. In the empirical part of the study, 140 start-ups were surveyed. The study's results identified the critical functions of innovation and technology centres and their relationship with university-based start-ups. Recommendations have been developed for improving university start-ups' movements, and a mechanism for their work has been proposed. Using cluster analysis procedures, their problems have been analysed, the primary role of marketing as an essential tool in the commercialisation process is identified, and recommendations on the need for marketing by companies at the early stages of development wishing to commercialise results are developed. The practical value of the research results lies in developing a conceptual marketing system as a unique approach for improving the activities of start-ups and the productivity of implementing the developments.

Keywords: innovation and technology centres; ITC; start-ups; universities; commercialisation innovation product; marketing approach.

DOI: 10.1504/IJBSR.2024.139525

International Journal of Business and Systems Research, 2024 Vol.18 No.4, pp.378 - 400

Received: 02 Feb 2023
Accepted: 10 Oct 2023
Published online: 03 Jul 2024 *

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