Title: Impact of financial communication practices on investors' risk perception and decision-making

Authors: Vinita Ramchandani; Anindita S. Chatterjee

Addresses: Institute of Management Studies, Devi Ahliya Vishwavidyala, Indore, 452007, India ' Institute of Management Studies, Devi Ahliya Vishwavidyala, Indore, 452007, India

Abstract: With the increasing educational level and technology usage among the general public, awareness regarding investment options has increased. The general public can be seen actively participating in the investment market. With increasing number of investors and their varied interests and reasons for investing, it is important for organisations to understand the investors' perception and accordingly plan the financial communication strategies. Decision-making is a process that is affected by various factors and an understanding of how these factors affect investors helps an organisation to communicate effectively with the stakeholder. The present study is an attempt to analyse the effect of financial communication practices on investors' risk perception and decision-making.

Keywords: financial communication; investors; risk perception; decision-making.

DOI: 10.1504/IJICBM.2024.138994

International Journal of Indian Culture and Business Management, 2024 Vol.32 No.1, pp.20 - 37

Received: 21 Jul 2022
Accepted: 26 Dec 2022
Published online: 07 Jun 2024 *

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