Title: Consumer behaviour and purchase intention for sport utility vehicles: a bibliometric analysis based on Web of Science database (2000-2021)

Authors: Kavita Verma; Kapil Malhotra

Addresses: Department of Commerce, Maharshi Dayanand University, Rohtak, Haryana, India ' Department of Commerce, Maharshi Dayanand University, Rohtak, Haryana, India

Abstract: Research on consumer behaviour in the realm of sport utility vehicles (SUV) in the automobile industry has been formed by a substantial number of documents published in recent decades. This literature review aims to provide insights and synthesise the literature on the ongoing discussion of the concerned topic. For this purpose, the study applied bibliometric analysis to examine 166 documents published from 2000 to 2021, extracted from the most reliable Web of Science database. The study observed the three significant publication periods, which have framed the evolution of SUV research. The findings of this review identified where SUV research is being conducted, its growth and trends with prospects, and the scope of present research interest discussed with critical contributions from different authors, countries, and institutions, co-occurrence of keywords, and co-authorship collaboration network analysis by applying VOSviewer and RStudio software. The findings also provide a potential direction for further research and investigation in this emerging field. This research work adds extensive value to the field of SUV, given the expanding research trend of going automobile industry satisfaction among its customers, and will surely enable the automobile industry to achieve new intuition into this latest emerging area of the SUV segment.

Keywords: sport utility vehicle; SUV; automobile industry; segment; consumer behaviour; bibliometric analysis; VOSviewer.

DOI: 10.1504/IJBCG.2023.138724

International Journal of Business Competition and Growth, 2023 Vol.8 No.4, pp.223 - 239

Received: 24 Jul 2023
Accepted: 11 Jan 2024
Published online: 29 May 2024 *

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