International Journal of Business Competition and Growth (IJBCG)

International Journal of Business Competition and Growth

2023 Vol.8 No.4


Pages Title and author(s)
223-239Consumer behaviour and purchase intention for sport utility vehicles: a bibliometric analysis based on Web of Science database (2000-2021)
Kavita Verma; Kapil Malhotra
DOI: 10.1504/IJBCG.2023.138724
240-261Impact of viral marketing on brand loyalty in the FMCG sector
Soumya Mukherjee; Mrinal Kanti Das; Anu Sahi; Dipak Saha; Rishi Raj Sharma
DOI: 10.1504/IJBCG.2023.138732
262-286Educational entrepreneurship and education: a comparative study between the traditional and modern educational segment with special reference to Kamrup(M) District
Kuldip Sarma; Vibhuti Jha
DOI: 10.1504/IJBCG.2023.138737
287-301The road to innovation: exploring key factors driving open innovation in Indian MSME IT and ITES companies
Praveen Kumar Khanijau; Saboohi Nasim; Mohd Akbar Ansari
DOI: 10.1504/IJBCG.2023.138725

 

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