Title: Consumers' intention to use self-checkout technology in a retail context: a comparison of alternative competing models

Authors: Nasir Abdul Jalil; Kian Yeik Koay

Addresses: Department of Business Analytics, Sunway University, 47500 Bandar Sunway, Selangor, Malaysia ' Department of Marketing, Sunway University, 47500 Bandar Sunway, Selangor, Malaysia

Abstract: The purpose of this study is to investigate consumers' intention to use self-checkout systems in a retailing context using three different theories, namely the theory of planned behaviour (TPB), the technology acceptance model (TAM) and the unified theory of acceptance and use of technology (UTAUT). This study used cross-sectional data collected from university students (N = 283) to validate the proposed hypotheses to compare the multiple theoretical models by using partial least square structural equation modelling (PLS-SEM). Results showed that the UTAUT outperformed the TPB and the TAM in terms of predictive power. This study contributed to the body of knowledge by investigating the explanatory power and predictive relevance of three different theoretical models in understanding and predicting consumers' intention to use self-checkout within a retailing context.

Keywords: self-service technology; theory of planned behaviour; TPB; technology acceptance model; TAM; UTAUT; model comparison; PLS-SEM; Malaysia.

DOI: 10.1504/IJBIS.2024.138552

International Journal of Business Information Systems, 2024 Vol.46 No.1, pp.56 - 72

Received: 21 Oct 2020
Accepted: 05 Mar 2021
Published online: 12 May 2024 *

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