Open Access Article

Title: Exploration and prioritisation of critical success factors in adoption of artificial intelligence: a mixed-methods study

Authors: Sam Solaimani; Reza Dabestani; Thomas Harrison-Prentice; Edward Ellis; Michael Kerr; Abhishek Choudhury; Naser Bakhshi

Addresses: Center for Marketing amd Supply Chain Management, Nyenrode Business University, Straatweg 25, 3620 AC Breukelen, The Netherlands ' Center for Marketing amd Supply Chain Management, Nyenrode Business University, Straatweg 25, 3620 AC Breukelen, The Netherlands ' Center for Marketing amd Supply Chain Management, Nyenrode Business University, Straatweg 25, 3620 AC Breukelen, The Netherlands ' Center for Marketing amd Supply Chain Management, Nyenrode Business University, Straatweg 25, 3620 AC Breukelen, The Netherlands ' Center for Marketing amd Supply Chain Management, Nyenrode Business University, Straatweg 25, 3620 AC Breukelen, The Netherlands ' Deloitte, Gustav Mahlerlaan 2970, 1081 LA Amsterdam, The Netherlands ' Deloitte, Gustav Mahlerlaan 2970, 1081 LA Amsterdam, The Netherlands

Abstract: Artificial intelligence (AI) is becoming a strategic asset for businesses across all sectors. While most large companies have taken their first steps towards AI adoption, the success has remained strikingly limited. The current underdeveloped understanding of the critical success factors (CSFs) is argued to be one of the reasons for failing AI adoption. This study applies a mixed-methods approach, in which a broad information systems (IS) literature is systematically reviewed to identify CSFs relevant to AI adoption, including management support, business casing, problem orientation, data quality, data governance, cyber security and regulations. Next, an analytic hierarchy process (AHP) survey is combined with expert interviews to empirically rank and refine the identified CSFs across a multi-stage AI adoption model. The findings contribute to the scholarly discourse on CSFs relevant to AI adoption and help firms sharpen their focus and leverage their resources efficiently towards a more effective adoption of AI.

Keywords: artificial intelligence; critical success factors; CSFs; systematic literature review; SLR; analytic hierarchy process; AHP; expert interview.

DOI: 10.1504/IJBIS.2024.138052

International Journal of Business Information Systems, 2024 Vol.45 No.4, pp.429 - 453

Received: 05 Jul 2022
Accepted: 23 Oct 2022

Published online: 18 Apr 2024 *